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Erewhon
Hailey Bieber's Strawberry Glaze Skin Smoothie (Erewhon Copycat)

This is the one that started it all. Hailey Bieber walked into Erewhon, put her name on a pink drink with sea moss and collagen in it, and accidentally created an entire celebrity smoothie economy that's still running three years later. It's on the permanent menu now because it outsells everything else by a margin that should be illegal. The smoothie itself is genuinely great. Creamy, sweet, thick, with a homemade strawberry glaze on the bottom and coconut cream streaked up the inside walls of the cup like edible graffiti. The avocado gives it body without any avocado taste. The banana brings the sweetness. The collagen and sea moss are there so you can pretend you're doing skincare from the inside out. But the real move is the assembly. Without the glaze and cream technique, this is just a pink smoothie. With it, it's a $19 experience. This is the exact Erewhon recipe, same ratios, same layering method, same everything. You take it home, throw it in a blender, add some glaze, streak the cream... baby, you got a smoothie going. Four dollars. No Calabasas field trip required.
Ingredients
- 1 cup frozen organic strawberries
- 1 frozen banana
- 1/2 ripe avocado
- 1 cup unsweetened almond milk (Erewhon uses MALK)
- 1 pitted Medjool date
- 1 scoop vanilla collagen powder (Vital Proteins or similar)
- 1 tablespoon maple syrup
- 1 teaspoon sea moss gel (optional but authentic)
- 1 capsule hyaluronic acid powder (optional)
- 2 drops vanilla stevia (or a tiny bit more maple syrup)
- FOR THE STRAWBERRY GLAZE:
- 1 cup fresh strawberries, diced
- 1 tablespoon maple syrup
- 1 teaspoon fresh lemon juice
- FOR THE CUP:
- 3 tablespoons coconut cream (chilled overnight, thick part only)
Instructions
- 1
Make the strawberry glaze
Toss the diced fresh strawberries, maple syrup, and lemon juice into a small saucepan over medium-low heat. Let it simmer for about 12 minutes, stirring occasionally, until the strawberries break down into a thick, glossy, jammy situation. Mash with a fork or blend with an immersion blender until smooth. Transfer to a bowl and cool completely. This keeps in the fridge for a week, so batch it on Sunday and you're set for daily smoothies. Type shit that actually saves you time.
- 2
Prep the cup
Load your chilled coconut cream into a squeeze bottle or a ziplock with a corner cut off. Squeeze 4 vertical streaks of cream on the inside walls of your cup, evenly spaced. Tap the cup on the counter so the cream drips slowly toward the bottom. You want dramatic white lines running down the inside. Stick the cup in the freezer for 5 minutes while you blend. The cold sets the cream so it holds when the smoothie hits it.
- 3
Blend the smoothie
Add the almond milk, frozen strawberries, frozen banana, avocado, collagen, date, sea moss gel, maple syrup, hyaluronic acid, and stevia to your blender. Blend on high for 45 to 60 seconds until completely smooth and thick. You want soft serve consistency. Too thin and it won't layer. Too thick and it won't pour. If it's off, add more frozen strawberries to thicken or a splash of almond milk to loosen.
- 4
Layer and pour slow
Pull the cup from the freezer. Spoon 2 to 3 tablespoons of cooled strawberry glaze into the bottom. Now pour the smoothie slowly down the side of the cup or over the back of a spoon. The thick smoothie sits on the thin glaze and the red bleeds upward through the pink in those signature swirls. Pour too fast and it all mixes. This is a 30-second pour, not a 2-second dump.
- 5
Serve and enjoy
Peak visual lasts about 2 minutes before the layers merge. If you're photographing it, now's the time. Then drink it and enjoy knowing you made a smoothie that's identical to the one being sold next to $14 bottles of mushroom water at a store where parking costs more than your lunch.
Baker's Notes
- The coconut cream must be thick. Chill a can of full-fat coconut cream overnight and scoop only the solid part from the top. The liquid underneath is not what we're using here. Save it for curry.
- A squeeze bottle from the dollar store is the single most important purchase you'll make for these recipes fr. It's the whole difference between homemade and professional looking.
- Make extra glaze. It's unreal on oatmeal, pancakes, French toast, or straight from the jar at midnight. No notes.
- The avocado is doing more structural work than you realize. Skip it and your smoothie goes from thick milkshake to thin juice. You can't taste it at all. It's the silent partner.
- If you can't find sea moss gel, skip it. Nobody's going to know. It adds minerals and a slightly thicker texture but the flavor impact is essentially zero.
Nutrition
Calories
420
Fat
15g
Carbs
58g
Protein
18g
Sugar
38g
Serving
1 smoothie
Notes
FAQ
Does this taste like the real Erewhon version?
Can I skip the supplements and still make this?
Why does mine not look like the picture?
Is sea moss actually doing anything?
Reviews
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This is one of 27 celebrity Erewhon smoothie copycat recipes on the site. See the complete list with every collab, every recipe, and the full backstory on each one:
Every Celebrity Erewhon Smoothie Ever Made β